What Mandela can teach every marketer
The great South African has lessons for business Nelson Mandela needs little introduction; South Africa’s first black…
The great South African has lessons for business Nelson Mandela needs little introduction; South Africa’s first black…
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Dialogue is an original, practical and world-class journal, which focuses on key issues and challenges encountered by business leaders and managers around the world.
The content of Dialogue will cover a wide range of topics relevant to leaders in different management functions and geographic locations, drawing on the opinions and research of some of the world’s most prolific business writers.
Be careful what you measure
Beware the Hawthorne Effect, notes Kate Cooper In the 1950s, social scientist Henry A Landsberger knuckled down…