bluebottlebiz, the digital library for business content presents its top five big data books
Consumer Insight by Merlin Stone [Kogan Page] Consumer Insight provides market researchers with knowledge of database the classic areas that marketeers tend to focus on, such as knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too.
Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile
apps – the technological revolution has transformed the way society communicates. Digital State brings together thought-leaders from advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for brands seeking to engage with us.
Corporations in hyper-competition are using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. Neuromarketing pioneer Dr David Lewis reveals the tools and techniques, technologies and psychologies seeking to stimulate us all to buy more – often without us consciously realizing it. Check it out here.
The more data we have, the more difficult it is to interpret it. From world leaders to average citizens, everyone is prone to making critical decisions based on poor data interpretations. In Numbersense, expert statistician Kaiser Fung explains when you should accept the conclusions of the big data “experts”.
Once revolutionary, loyalty programmes designed to differentiate products quickly became commoditized. Rajat Paharia shows how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees and partners. Check it out here.
Be part of our LinkedIn group to continue the Dialogue.