What commercial advantage does big data bring to you?
In our business, we are involved with big data solutions both in the optimization of manufacturing processes (as users) since all of our products (devises) are made to order and 100% customized, but on the other side, we are also integrating its capabilities in our commercial portfolio, specifically in our mobile marketing solutions. So big data power is offering us a huge commercial advantage by improving our service level agreements (SLA) on the manufactured products we supply and as importantly on our mobile marketing solutions portfolio, adding big data features to it, therefore enabling our customers a full new-end customer experience and unexplored fields of revenue.
What challenges do you face when working with big data?
On the manufacturing side, the main challenges have appeared in process mapping to very deep details, but also on obtaining good quality information in a timely manner. On the mobile marketing side, we have faced complexity in several areas, starting at the consultancy level, where we are obliged to understand our customers interfaces and thus create a customized solution that can be integrated into their systems and painlessly but effectively creating immediate results.
How have customers been delighted as a result of the big data insights?
Manufacturing and supply chain data is helping us create more efficient critical routes. Our customers are experiencing better SLAs on our made-to-order products. They are delighted in terms of the general effects of a better and faster supply chain. On our solution business, customers are amazed by the revenues potential our big data solutions will enable.