The customer used to always be right. Now she is your best friend. The change in the relationship with our customers – from transactional servitude to collaborative partnership – has transformed the selling economy. The advent of sharing businesses, a change in the role of brands, and a shift in employee and customer values have led a permanent revolution, facilitated by the rapid penetration of social and digital media. The customer-supplier relationship has altered forever. This is the era of the new customer. It’s time to meet her.
Also in this issue
Antonio Nieto-Rodriguez – The focus formula
Dr Linda Papadopoulos – The consumer psychologist
Marshall Goldsmith – Your director is your client
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Dialogue is an original, practical and world-class journal, which focuses on key issues and challenges encountered by business leaders and managers around the world.
The content of Dialogue will cover a wide range of topics relevant to leaders in different management functions and geographic locations, drawing on the opinions and research of some of the world’s most prolific business writers.