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Marketing

Customization for all

by B Joseph Pine II

Markets are a fiction that … Read more

Categories Focus, Marketing Tags customer centricity

The canary in the mine

by Patrick Woodman

Fashion is a leading indicator … Read more

Categories Marketing Tags fashion, hybrid, luxury, retail

The consumer isn’t always king

by Giles Lury

The ideas, insights and inspiration … Read more

Categories Marketing Tags customer centricity, innovation, product innovation

I want it all

by Giles Lury

The battle for supremacy in … Read more

Categories Blogs, Marketing Tags cost, environment, marketing

The power of the price tag

by Fabien Cros

In the fight against climate … Read more

Categories Marketing Tags cost, environment, marketing

“Sign up here”

by Giles Lury

Traditional brands, especially fast-moving consumer … Read more

Categories Blogs, Marketing Tags community building, subscription

Eastern promise

by Kaitlin Zhang

The world’s fastest-growing economy is … Read more

Categories Marketing Tags Asia, China

In science we trust

by Kirsten Levermore

Marketers need to learn to … Read more

Categories Marketing Tags Science Communication, Science Marketing

Losing control

by Alan Williams and Samuel Williams

Marketers can’t control every aspect … Read more

Categories Blogs, Marketing Tags brand ambassadorship, branding, values

In bloom

by Florence Touze

We need a new model … Read more

Categories Blogs, Marketing Tags consumer behaviour
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"The Human Capital Era is here. It’s up to us to make the most of this tremendous opportunity."

Heather E McGowan & Chris Shipley, Dialogue Q2 2022​

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