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Marketing

The human and the algorithm

by Rita Gunther McGrath

The mass production paradigm is … Read more

Categories Focus, Leadership, Marketing Tags artificial intelligence, consumer behavior, leadership

A light in the dark

by Tiffani Bova

The marketing funnel is going … Read more

Categories Focus, Leadership, Marketing Tags artificial intelligence, leadership, marketing, sales

Moments of joy 

by Giles Lury
Giles Lury photo

When consumers are hit by … Read more

Categories Marketing Tags branding, marketing, strategy

Authenticity in the age of AI

by Dialogue Review

The rise of AI makes … Read more

Categories Marketing Tags branding, marketing, storytelling

Rethinking the role of pricing

by Dialogue Review

Your pricing strategy just might … Read more

Categories Marketing Tags marketing, pricing, strategy

The consumer evolution

by Dialogue Review

A new model offers a … Read more

Categories Marketing, Uncategorized Tags consumer evolution, leadership, strategy

Live longer and prosper

by Giles Lury
Giles Lury photo

How do brands achieve the … Read more

Categories Marketing Tags brands, marketing

The visual design revolution

by Dialogue Review

Brands need a more strategic … Read more

Categories Marketing, Uncategorized Tags brand, design, marketing

Fixing the CMO role

by Dialogue Review

Building alignment between the person, … Read more

Categories Marketing, Uncategorized Tags CMO role, leadership, marketing

Trust me, I’m authentic

by Giles Lury
Giles Lury photo

Marketers are not doing enough … Read more

Categories Marketing Tags authenticity, brand, marketing, strategy
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“The consumer has never been more empowered, more fragmented, or more technologically augmented”

Rita Gunther McGrath, ’The human and the algorithm’

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