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Marketing

A whole new ball game

by Ben Walker
A whole new ball game

ESG is a seminal concept … Read more

Categories Focus, Marketing Tags customer, environment, ESG

Points of principle

by Giles Lury

Values, like sterling, have been … Read more

Categories Marketing Tags brand value, values

The drive for value

by Christine Moorman
The drive for value

A host of economic concerns … Read more

Categories Marketing Tags analytics, marketing, research

The future is phygital

by Clara Koetz
The future is phygital

Retail brands need to offer … Read more

Categories Marketing Tags consumer experience, digital marketing

Everything and nothing

by Giles Lury

The new generation of brands … Read more

Categories Marketing Tags column, identity, values

Winning in the e-commerce revolution

by Ben Moreau

Retail in Southeast Asia is … Read more

Categories Marketing Tags Asia, e-commerce

Ready to walk

by Suzanne de Janasz and Terri A Scandura

Do you stand your ground … Read more

Categories Marketing Tags entertainment, negotiation, women

Customization for all

by B Joseph Pine II

Markets are a fiction that … Read more

Categories Focus, Marketing Tags customer centricity

The canary in the mine

by Patrick Woodman

Fashion is a leading indicator … Read more

Categories Marketing Tags fashion, hybrid, luxury, retail

The consumer isn’t always king

by Giles Lury

The ideas, insights and inspiration … Read more

Categories Marketing Tags customer centricity, innovation, product innovation
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The most valuable impact we will make in the future will be to continuously listen, absorb and act conscientiously.

Paul Norman, chief HR officer for MTN, Dialogue Q1 2023​

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