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Marketing

Just don’t

by Giles Lury
Giles Lury 2023

There are five things that … Read more

Categories Marketing Tags brand, rules

Refocus on results

by Michael Farmer
Refocus on results

Advertising agencies need a paradigm … Read more

Categories Marketing Tags advertising, ROI

Hit reset on retail

by Dimas Gimeno and Luis Lara
Hit reset on retail

Retailers have lost their way. … Read more

Categories Marketing Tags channel integration, retail

In praise of meatspace

by Giles Lury

Digital technology is changing the … Read more

Categories Marketing Tags meeting

Data in a downturn

by Doug Kofoid
Data in a downturn

When consumers are under pressure, … Read more

Categories Marketing Tags pricing

Marketing’s holy grail

by Anthony Tasgal
Marketing’s holy grail

Digital technology offers marketers more … Read more

Categories Marketing Tags communication, data communication, storytelling

Fighting a corporate infection

by Allyson Stewart-Allen

Crises of ethics and bad … Read more

Categories Behaviour, Marketing Tags culture

No news is good news

by Neil Francis

A constant flow of doom-and-gloom … Read more

Categories Behaviour, Marketing Tags creativity, news, wellbeing

Becoming frictionless

by Bill Price and David Jaffe
Becoming frictionless

Delivering brilliant customer experience demands … Read more

Categories Marketing Tags customer centricity

Brand value

by Patrick Woodman

A succinct guide to branding … Read more

Categories Book reviews, Marketing Tags branding, concise
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Leading with vulnerability is the single most impactful thing you can do to create connection and drive performance.

Jacob Morgan – author of 'Leading with Vulnerability'

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