demand testing

Build your innovation muscle

by Jamie Jones

A challenging economy can be … Read more

Categories Focus, Innovation Tags demand testing, ideas

Sample of one

by Giles Lury

Personal experience can be a … Read more

Categories Marketing Tags demand testing, insight

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“One of the most significant facts about humanity may finally be that we all begin with the natural equipment to live a thousand kinds of life but end in the end having lived only one.”
Clifford Geertz

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