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Giles Lury

Points of principle

by Giles Lury

Values, like sterling, have been … Read more

Categories Marketing Tags brand value, values

Everything and nothing

by Giles Lury

The new generation of brands … Read more

Categories Marketing Tags column, identity, values

The consumer isn’t always king

by Giles Lury

The ideas, insights and inspiration … Read more

Categories Marketing Tags customer centricity, innovation, product innovation

I want it all

by Giles Lury

The battle for supremacy in … Read more

Categories Blogs, Marketing Tags cost, environment, marketing

“Sign up here”

by Giles Lury

Traditional brands, especially fast-moving consumer … Read more

Categories Blogs, Marketing Tags community building, subscription

Is marketing too big for its boots?

by Giles Lury

Branding touches every part of … Read more

Categories Blogs, Marketing

The Q word

by Giles Lury

Marketing is full of words … Read more

Categories Blogs, Marketing Tags quality

A new generation of brands

by Giles Lury

Data-driven and digitally native brands … Read more

Categories Blogs, Marketing

Changes in consumer behaviour have unexpected effects on marketers

by Giles Lury

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Marketing

Five trends that will reshape medical marketing

by Giles Lury

READ THE FULL GRAPHIC VERSION … Read more

Categories Focus, Marketing
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The most valuable impact we will make in the future will be to continuously listen, absorb and act conscientiously.

Paul Norman, chief HR officer for MTN, Dialogue Q1 2023​

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