READ THE FULL GRAPHIC VERSION Like any field, medicine needs great marketing. Giles Lury asks, how will it change after Covid-19? As with many debates, arguments about what will happen after the Covid-19 crisis often quickly descend into the binary: everything will change, or nothing will change. It’s black or it’s white. When it comes … Read more
READ THE FULL GRAPHIC VERSION Giles Lury urges companies to repurpose their purpose In the ‘good old days’ before Covid-19, brands were under pressure to shift their focus away from just delivering stakeholder returns. We were living in a world of growing activism: from #MeToo to Extinction Rebellion, from les gilets jaunes to Greta Thunberg. … Read more
READ THE FULL GRAPHIC VERSION The industry should do much more to celebrate the contributions of women in marketing Marketing is an industry in which women excel and have done so for decades. Yet if you were to ask people in the industry who were the leading all-time marketers, you would most likely hear the … Read more