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marketing

All eyes on outcomes

by Ryan McManus

Selling on the basis of … Read more

Categories Focus Tags customer outcomes, marketing, product development

I want it all

by Giles Lury

The battle for supremacy in … Read more

Categories Blogs, Marketing Tags cost, environment, marketing

The power of the price tag

by Fabien Cros

In the fight against climate … Read more

Categories Marketing Tags cost, environment, marketing

Senior sales leaders lose their emotional intelligence

by Ben Laker and Rita Trehan

Ben Laker and Rita Trehan … Read more

Categories Blogs, Marketing Tags career ladder, emotional intelligence, marketing

What’s in a love letter?

by Giles Lury

Simplicity is often wrong, writes … Read more

Categories Blogs, Marketing Tags complexity, marketing, simplicity, Valentine's

Small data is the key to Lego’s success

by Kirsten Levermore

The path to success is … Read more

Categories Blogs Tags big data, interview, Lego, marketing, small data

What Mandela can teach every marketer

by Giles Lury

The great South African has … Read more

Categories Blogs, Marketing Tags marketing, South Africa

The spin myth

by Sandra Stahl

Message integrity is fundamental to … Read more

Categories Blogs, Marketing Tags ethics, fake news, integrity, marketing

The write stuff

by Jon Picoult

A great customer experience can … Read more

Categories Blogs, Marketing Tags airline, marketing

Once upon a brand

by Giles Lury

Discover the seven uses of … Read more

Categories Blogs, Marketing Tags branding, marketing, storytelling
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"The Human Capital Era is here. It’s up to us to make the most of this tremendous opportunity."

Heather E McGowan & Chris Shipley, Dialogue Q2 2022​

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