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marketing

A light in the dark

by Tiffani Bova

The marketing funnel is going … Read more

Categories Focus, Leadership, Marketing Tags artificial intelligence, leadership, marketing, sales

Moments of joy 

by Giles Lury
Giles Lury photo

When consumers are hit by … Read more

Categories Marketing Tags branding, marketing, strategy

Authenticity in the age of AI

by Dialogue Review

The rise of AI makes … Read more

Categories Marketing Tags branding, marketing, storytelling

Rethinking the role of pricing

by Dialogue Review

Your pricing strategy just might … Read more

Categories Marketing Tags marketing, pricing, strategy

Live longer and prosper

by Giles Lury
Giles Lury photo

How do brands achieve the … Read more

Categories Marketing Tags brands, marketing

The visual design revolution

by Dialogue Review

Brands need a more strategic … Read more

Categories Marketing, Uncategorized Tags brand, design, marketing

Fixing the CMO role

by Dialogue Review

Building alignment between the person, … Read more

Categories Marketing, Uncategorized Tags CMO role, leadership, marketing

Trust me, I’m authentic

by Giles Lury
Giles Lury photo

Marketers are not doing enough … Read more

Categories Marketing Tags authenticity, brand, marketing, strategy

Agents of change

by Giles Lury
Giles Lury photo

Brands are engines for business … Read more

Categories Marketing Tags brands, leadership, marketing, purpose, social impact

What is a brand?

by Giles Lury
Giles Lury photo

Great brand strategy starts with … Read more

Categories Marketing Tags branding, brands, marketing
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“You cannot blame bad outcomes on AI models. You need governance, explainability and human oversight”

IBM's Deema Alathel, in the Dialogue Interview

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