Stories are addictive – use them carefully

READ THE GRAPHIC VERSION Ben Shenoy explains the use, and misuse, of the story drug Both the immediate threat of the coronavirus pandemic and the slower-burning climate crisis reinforce the feeling that we live in confusing, disorienting and frightening times. In their recently published book Radical Uncertainty: Decision-Making for an Unknowable Future, British economists John … Read more

We need to rewrite the contemporary notion of storytelling

Don’t confine storytelling, urges Kate Cooper [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/dialogue_q2_2019_full_book/35″ ]READ THE FULL GRAPHIC VERSION[/button] 2018 seemed to be the year of ‘storytelling’. I have heard many claims from contributors to workshops, seminars and conferences that they “work with stories”. What do they mean? Humans tell stories. Some cultures have a largely oral tradition. … Read more

Once upon a brand

Discover the seven uses of storytelling in marketing, as told by Giles Lury [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/full_book_dialogue_q2_2018_00c75a7dc64042/57″ ]READ THE FULL GRAPHIC VERSION[/button] Storytelling has long been used in marketing, and in recent years it has become almost ubiquitous. Just about any brand worth its salt now talks about its stories and its narrative. The … Read more

How tech types should tell a story

  Narrative leadership is about turning data into stories so laymen will hear you, says David Drake [button type=”large” color=”black” rounded=”1″ link=”http://issuu.com/revistabibliodiversidad/docs/dialogue_10_q1_2016_full_book/48″ ]READ THE FULL GRAPHIC VERSION[/button] Forty-three. It’s just a number. It only makes sense if it is placed in context: for example, the projected decrease in revenue, by percentage, in a key product … Read more