Consumers will abandon brands that fail to provide personalized marketing
The future is omnichannel, write Rasmus Houlind and Colin Shearer Omnichannel is more than a marketing buzzword….
Blogs
Generation Y and ROI
Profits aren’t the priority for emerging leaders. They will deliver better returns as a result, writes Adam…
Great marketers use the power of naming to shape consumers’ choices
Let four become one, write Sam and Nan Hua The conversation was worryingly familiar. “Is it better…
Peak performance means being uncomfortably excited
Staying in the ‘sweet spot’ for personal performance is harder than ever, but complexity theory and neuroscience…
The GC People Leader Series meets…Game Changer and Polisher, Frank Dick
Coach to sporting legends Frank Dick talks to Dr John Mervyn-Smith, Chief Psychologist at The GC Index,…
Marketers’ trusty segmentations can be revitalized by new data
It’s time for a fresh cut, writes Giles Lury The best segmentations are a tool for business…
How to think strategically in 2020
The tools needed to reshape strategy for the digital world can be learned. Ryan McManus explains how…
How can leaders respond to changing social attitudes?
It’s about knowing when to nudge In the last few decades we have seen enormous changes in…
Your best salespeople are your developers
Tech experts are better at selling than they like to believe It was never part of the…
The agile dashboard, part II
Joe Perfetti, Scott Koerwer and Mike Canning conclude their look at the new metrics needed for agility…