Marketers should speak to all our senses to create great post-lockdown experiences

READ THE FULL GRAPHIC VERSION Around the world, millions of consumers have been spending months in confinement, isolation and quarantine. Lockdown has narrowed our horizons dramatically – and now, consumers are craving satisfying sensory experiences like never before. As restrictions are tentatively lifted and people re-emerge, marketers should aim to create memorable, positive experiences, with … Read more

Breakthrough innovation demands a shift in culture

READ THE FULL GRAPHIC VERSION Take a leap Too much so-called innovation is dressed-up incrementalism: a series of entirely predictable changes that are minimalist, gradualist and build on what is already there. I prefer to use a word beloved of Charles Darwin. When discussing trends in biological evolution, he talked about the opposite of incrementalism … Read more