Great marketers are turning to micro-influencers

READ THE FULL GRAPHIC VERSION Small is beautiful, writes Kirsten Levermore With the rise of celebrity culture, partnerships and sponsored promotion of products and services have played a significant part in many big marketing campaigns. Today, the use of popular personal social media accounts – so-called ‘influencer marketing’ – consistutes an estimated 10% of the … Read more

Turn your head, incompetent male leaders

READ THE FULL GRAPHIC VERSION A pattern of appointing incompetent male leaders starts at the very top of organizations. It’s time for change. Review by Kirsten Levermore “Look around your office. Turn on the TV. Incompetent leadership is everywhere.” So says Tomas Chamorro-Premuzic in his provocative book, Why Do So Many Incompetent Men Become Leaders? … Read more

The UK’s 2019 Top Employers to work for, revealed

2019’s Top UK Employers are revealed at gala dinner in London’s Hilton on Park Lane The global authority on certifying excellence in employee conditions, the Top Employers Institute, has released its list of the UK’s Top Employers to work for in 2019. Assessing participants through a global HR Best Practices Survey, the Top Employers Institute … Read more

We aren’t ready for the future

Confidence in transformational leadership is lacking – yet transformation is the very thing organisations need to survive. Here’s what to do, today   “It’s worrying that confidence in transformational leadership is so lacking – because transformation is arguably the very thing organisations need to survive,” reflects Rialto chief executive, Richard Chiumento. Taking a particular interest … Read more

Chinese hospitality continues to define the future of air travel

Accepting a record-breaking eighth consecutive Skytrax 5-Star Airline Award for quality, general manager of cabin management of Hainan Airlines, Wang Qi, tells Dialogue what it takes to deliver tip-top service at 37,000 ft The trophy cabinet at the headquarters of China’s largest civilian-run airline, Hainan Airlines Holding Co., Ltd, holds more stars than in the sky above Beijing. … Read more

Weave customer experience into organizational fabric

In the new era of peer-to-peer reviews, personal customer experience has the power to make or break brands, writes Graham Lewis Against a backdrop of growing distrust of businesses, governments and other institutions, the consumer has never been less interested in conventional advertising and corporate speak – or more keenly attuned to the reviews of … Read more