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branding

Losing control

by Alan Williams and Samuel Williams

Marketers can’t control every aspect … Read more

Categories Blogs, Marketing Tags brand ambassadorship, branding, values

Run your brand content like a hit TV series

by Carlijn Postma

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Marketing Tags brand strategy, branding

Your brand: an agent of change

by Giles Lury

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Marketing Tags branding, corporate social impact, society

There’s genius in simplicity

by Ben Walker

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Reviews Tags branding

‘Brand equity’ is a poor term for a valuable asset

by Phil Young

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Finance Tags brand equity, branding

Once upon a brand

by Giles Lury

Discover the seven uses of … Read more

Categories Blogs, Marketing Tags branding, marketing, storytelling

The Biggest Brands in China are…

by Kirsten Levermore

With a gargantuan total value … Read more

Categories Marketing Tags brand, branding, China, marketing, ranking, value

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What is Dialogue?

Dialogue is an original, practical and world-class journal, which focuses on key issues and challenges encountered by business leaders and managers around the world.

The content of Dialogue covers a wide range of topics relevant to leaders in different management functions and geographic locations, drawing on the opinions and research of some of the world’s most prolific business writers.

© LID Business Media 2021