Your brand: an agent of change

READ THE FULL GRAPHIC VERSION Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and habits. They are sources of ideas, of products, services and innovations that help drive change. Through relationships with their stakeholders, their employees and us, the general public, brands have the budgets, the breadth and … Read more

Once upon a brand

Discover the seven uses of storytelling in marketing, as told by Giles Lury [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/full_book_dialogue_q2_2018_00c75a7dc64042/57″ ]READ THE FULL GRAPHIC VERSION[/button] Storytelling has long been used in marketing, and in recent years it has become almost ubiquitous. Just about any brand worth its salt now talks about its stories and its narrative. The … Read more

The Biggest Brands in China are…

With a gargantuan total value of $683.9 billion, Chinese brands are here to stay. WPP and Kantar Millward Brown invite you to meet the top 100 among them As the most definitive and robust ranking of Chinese brands, WPP and Kantar Millward Brown’s BrandZ™ Top 100 Most Valuable Chinese Brands report combines financial data with … Read more