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branding

Brand value

by Patrick Woodman

A succinct guide to branding … Read more

Categories Book reviews, Marketing Tags branding, concise

How C+ = A+

by Giles Lury

Content, community and commerce are … Read more

Categories Marketing Tags branding, commerce, content

Losing control

by Alan Williams and Samuel Williams

Marketers can’t control every aspect … Read more

Categories Blogs, Marketing Tags brand ambassadorship, branding, values

Run your brand content like a hit TV series

by Carlijn Postma

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Marketing Tags brand strategy, branding

Your brand: an agent of change

by Giles Lury

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Marketing Tags branding, corporate social impact, society

There’s genius in simplicity

by Ben Walker

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Reviews Tags branding

‘Brand equity’ is a poor term for a valuable asset

by Phil Young

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Finance Tags brand equity, branding

Once upon a brand

by Giles Lury

Discover the seven uses of … Read more

Categories Blogs, Marketing Tags branding, marketing, storytelling

The Biggest Brands in China are…

by Kirsten Levermore

With a gargantuan total value … Read more

Categories Marketing Tags brand, branding, China, marketing, ranking, value

The secret to great leadership is to synthesize compassion and courage.

Lillian Barnard, ​chief executive, Microsoft South Africa

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