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branding

What is a brand?

by Giles Lury
Giles Lury 2023

Great brand strategy starts with … Read more

Categories Marketing Tags branding, brands, marketing

Too soon to call

by Giles Lury
Giles Lury 2023

AI could be the best … Read more

Categories Marketing Tags artificial intelligence, branding, marketing

Global or local?

by Allyson Stewart-Allen

Redefining an apparent problem as … Read more

Categories Marketing, Strategy Tags brand building, branding

The case for functionality

by Giles Lury
Giles Lury 2023

The vogue for building brands … Read more

Categories Marketing Tags branding, emotions

The pendulum swings

by Giles Lury
Giles Lury

Do brands have a future … Read more

Categories Marketing Tags branding, product-led, purpose

Brand value

by Patrick Woodman

A succinct guide to branding … Read more

Categories Book reviews, Marketing Tags branding, concise

How C+ = A+

by Giles Lury

Content, community and commerce are … Read more

Categories Marketing Tags branding, commerce, content

Losing control

by Alan Williams and Samuel Williams

Marketers can’t control every aspect … Read more

Categories Blogs, Marketing Tags brand ambassadorship, branding, values

Run your brand content like a hit TV series

by Carlijn Postma

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Marketing Tags brand strategy, branding

Your brand: an agent of change

by Giles Lury

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Marketing Tags branding, corporate social impact, society
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Read Dialogue Q3 2025

"To anticipate and appropriately react to exponential change requires a different way of looking at the world – and the courage to make different decisions."

Rita Gunther McGrath – 'Masters of Velocity,' Dialogue Q3 2025
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