brands

What is a brand?

by Giles Lury

Great brand strategy starts with … Read more

Categories Marketing Tags branding, brands, marketing

The new democracy

by Dialogue Review

As political institutions falter, consumers … Read more

Categories Marketing Tags brand democracy, brands, marketing, purpose

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"To anticipate and appropriately react to exponential change requires a different way of looking at the world – and the courage to make different decisions."
Rita Gunther McGrath – 'Masters of Velocity,' Dialogue Q3 2025

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