Tiffani Bova

A light in the dark

by Tiffani Bova

The marketing funnel is going … Read more

Categories Focus, Leadership, Marketing Tags artificial intelligence, leadership, marketing, sales

Consumer behaviour has been changed permanently by the pandemic. How can marketers adapt?

by Tiffani Bova

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Marketing

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“You cannot blame bad outcomes on AI models. You need governance, explainability and human oversight”
IBM's Deema Alathel, in the Dialogue Interview

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