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Marketing

The Chinese marketing toolbox

by Kirsten Levermore

Simply copy-and-pasting strategies from familiar … Read more

Categories Blogs, Marketing Tags advice, China, start

Gorillas in the mist

by Dialogue Review

Standout ‘gorilla’ ad campaigns are … Read more

Categories Blogs, Marketing Tags advertising

Selling Wimbledon: Iconic ads over 140 years

by Kirsten Levermore

Creative director of CLICKON, Benjamin … Read more

Categories Blogs, Marketing Tags advertising, sport

Generation share

by Dialogue Review

Benita Matofska met the people … Read more

Categories Blogs, Marketing Tags sharing

What ransom seekers learnt from Marketing

by Kirsten Levermore

Ticking clocks. Countdowns. “ACT NOW!” … Read more

Categories Behaviour, Blogs, Marketing Tags advice, marketing

The three degrees of deviancy

by Dialogue Review

  It’s time to be … Read more

Categories Blogs, Marketing Tags leadership development, marketing

The million-minute sales truth

by Dialogue Review

Evidence from a million minutes … Read more

Categories Blogs, Marketing Tags advice, business, marketing

China in our hand

by Dialogue Review

Intelligent, integrated social media campaigns … Read more

Categories Blogs, Marketing Tags digital, future, marketing

Every firm must be a tech firm

by Dialogue Review

  Tech is no longer … Read more

Categories Blogs, Marketing Tags business, technology

Futuristic business travel sales are a virtual reality

by Dialogue Review

Virtual reality will transform the … Read more

Categories Blogs, Marketing Tags future, marketing, technology
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“You cannot blame bad outcomes on AI models. You need governance, explainability and human oversight”

IBM's Deema Alathel, in the Dialogue Interview

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