Tell me what you want – what you really, really want

Reading between the lines has never been so easy, writes Kirsten Levermore [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/dialogue_q3_2018_fullbook/64″ ]READ THE FULL GRAPHIC VERSION[/button] Since the dawn of marketing, we have longed to know what customers really think of us. The modern incarnation of opinion-mining can now bring us the emotion behind the words of surveys, online … Read more

Gone in 0.06 seconds

Embrace your customers’ unconscious decisions, writes Gavan J Fitzsimons [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/full_book_dialogue_q2_2018_00c75a7dc64042/60″ ]READ THE FULL GRAPHIC VERSION[/button] We are waking up to unconsciousness. Over the past 20 years there has been an explosion in academic research in psychology and marketing exploring the role of the ‘unconscious’ in consumption domains. The title of my … Read more

Your emotions could cost you dearly

Are we buying products, or emotional highs? Kirsten Levermore investigates [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/dialogue_q4_2017_full_book/66″ ]READ THE FULL GRAPHIC VERSION[/button] You buy a new car. If you want a reliable vehicle to transport you from A to B that is built to last, you could pay $2,000 and select the first functioning set of wheels … Read more