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Marketing

Agents of change

by Giles Lury
Giles Lury photo

Brands are engines for business … Read more

Categories Marketing Tags brands, leadership, marketing, purpose, social impact

Prove, delight and move

by Anthony Tasgal
Actor Jeff Goldblum in Netflix show Kaos

Marketers can draw timeless lessons … Read more

Categories Marketing, Uncategorized Tags branding, classics, Inspiration

The death of differentiation

by Dialogue Review

Brands obsessed with standing out … Read more

Categories Marketing, Uncategorized Tags brand differentiation, brand strategy, depositioning

The fascination factor

by Dialogue Review

Brilliant brands can help us … Read more

Categories Marketing, Uncategorized Tags employer branding, engagement, fascination, leadership

What is a brand?

by Giles Lury
Giles Lury photo

Great brand strategy starts with … Read more

Categories Marketing Tags branding, brands, marketing

The new democracy

by Dialogue Review

As political institutions falter, consumers … Read more

Categories Marketing Tags brand democracy, brands, marketing, purpose

The golden age of storytelling

by Dialogue Review

Here’s how brands can win … Read more

Categories Marketing Tags content marketing, leadership, marketing, storytelling

Too soon to call

by Giles Lury
Giles Lury photo

AI could be the best … Read more

Categories Marketing Tags artificial intelligence, branding, marketing

The pharaoh’s wisdom

by Dialogue Review

Sales professionals who find themselves … Read more

Categories Marketing Tags ethics, sales, sales leadership

How to avoid sales burnout

by Dialogue Review

Sales roles can be uniquely … Read more

Categories Marketing Tags leadership, sales, wellbeing
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“You cannot blame bad outcomes on AI models. You need governance, explainability and human oversight”

IBM's Deema Alathel, in the Dialogue Interview

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