Featuring research from Dan Ariely, insights from Marshall Goldsmith and an in-depth interview with Dr Linda Papadopoulos, explore ‘the new customer’ in this quarter’s Dialogue, available for download
The New Customer
The customer used to always be right. Now they are your best friend. The change in the relationship with our customers – from transactional servitude to collaborative partnership – has transformed the selling economy. The advent of sharing businesses, a change in the role of brands, and a shift in employee and customer values have led a permanent revolution, facilitated by the rapid penetration of social and digital media. The customer-supplier relationship has altered forever. This is the era of the new customer. It’s time to meet them.
☛ Dan Ariely ☛ Christian Madsbjerg ☛ Sandra Cariglio ☛ John Bovill ☛ Ian Turner ☛ Liz Mellon ☛ Anders Indset