Consumers will abandon brands that fail to provide personalized marketing

The future is omnichannel, write Rasmus Houlind and Colin Shearer [button type=”large” color=”black” rounded=”1″ link=” ]READ THE FULL GRAPHIC VERSION[/button] Omnichannel is more than a marketing buzzword. It refers to a significant shift in marketing practice, to the point at which the entire organization has recognized that customers’ buying decisions are not linear. Consumers today … Read more