Marshall Goldsmith: “If my clients don’t get better, I don’t get paid”


A very wise leader, Alan Mulally, the former CEO of Ford and Fortune’s #3 greatest leader in the world 2013, once told me, “The key to your success is having great customers. If you have a great customer, your process will always work. If you have the wrong customer, your process will never work.”

You probably won’t be surprised to learn that not all executive coaching engagements are successful. Unsuccessful coaching engagements can mean wasted time and expense for the person being coached and the organization, and for these reasons everyone wants to avoid them!

So, how do you determine the conditions that are ripe for an executive coaching engagement to succeed? And, how can you tell if it is doomed to failure?