Blended Experience Will Dominate the Next Era of Marketing

SapientNitro’s Chief Experience Officer, Donald Chesnut, spoke at BRITE ’14 on the completely blurred line between online and offline experiences. Brands and marketers must come to think of all consumer interactions as including a mix of the physical and digital worlds, and build experiences and customer interactions accordingly.
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.