Kate Spade New York CMO: Building Brand Voice

Mary Beech, chief marketing officer at Kate Spade New York, spoke at the BRITE ’14 conference on how brands can clearly establish their voice in every medium in which they participate — digital, social, retail, and traditional — and bring their brand voice to life.

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.

http://briteconference.com

http://globalbrands.org

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