Apps for leaders: The Business Model Canvas


Business modelling just got a lot easier, finds Perry Timms

The work of Alex Osterwalder and Yves Pigneur on their famed book Business Model Generation has lifted business modelling from a niche function to a craft all business leaders take part in. This app has been built to bring that thinking and design mindset to devices for busy corporate executives and startup entrepreneurs alike.

At the press of the icon, you’re immediately presented with Facebook’s top-level business model and Google’s SWOT analysis – useful illustrations of the way you can use this tool.

This is a very handy and useful tool to look at all or part of your business. It helps you model its customer segments, value proposition, revenue and costs structures, channels, partners, resources and activities and relationships.

It’s only an app and of course you might want to involve your team in more of your design-thinking. But it’s a great start and a way to make sense of a complex business, a new venture or even map out a potential acquisition.

– The Business Model Canvas – Android and iO

– Perry Timms is an independent HR/OD practitioner, speaker, writer and CIPD adviser on social media and engagement. Tweet him @PerryTimms