A look into Bosch: Automated Driving

High-performance driver assistance systems already help drivers reach their destinations safely and more comfortably. In the future, they will be able to analyze ever more complex traffic situations and act either independently or by supporting the driver.With each innovation, we move a step closer to the goal of accident-free and fully-automated driving. With an increasing … Read more

Blended Experience Will Dominate the Next Era of Marketing

SapientNitro’s Chief Experience Officer, Donald Chesnut, spoke at BRITE ’14 on the completely blurred line between online and offline experiences. Brands and marketers must come to think of all consumer interactions as including a mix of the physical and digital worlds, and build experiences and customer interactions accordingly. The BRITE conference on brands, innovation and … Read more