Senior sales leaders lose their emotional intelligence
Ben Laker and Rita Trehan uncover the rise and fall of great sales leadership [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/dialogue_q2_2019_full_book/68″ ]READ THE FULL GRAPHIC VERSION[/button] It’s a truth acknowledged in every marketing book published last year: sales are made when we appeal to a customer’s human nature. Emotional intelligence (EI) is vital, allowing the salesperson to … Read more