consumer behavior

The human and the algorithm

by Rita Gunther McGrath

The mass production paradigm is … Read more

Categories Focus, Leadership, Marketing Tags artificial intelligence, consumer behavior, leadership

The transformation opportunity

by B Joseph Pine II

Businesses unlock vast value when … Read more

Categories Focus, Leadership Tags consumer behavior, leadership, strategy, transformation economy

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“The consumer has never been more empowered, more fragmented, or more technologically augmented”
Rita Gunther McGrath, ’The human and the algorithm’

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