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demand testing

Build your innovation muscle

by Jamie Jones
Build your innovation muscle

A challenging economy can be … Read more

Categories Focus, Innovation Tags demand testing, ideas

Sample of one

by Giles Lury
Giles Lury 2023

Personal experience can be a … Read more

Categories Marketing Tags demand testing, insight
Link to read Dialogue Q4, 2025

"History shows that disruptive innovations thrive in challenging market conditions like the ones we face today"

Scott D Anthony – 'The Upside of Uncertainty,' Dialogue Q4 2025
The front cover of Dialogue, Q4 2025

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