Don’t sell products – sell projects

Companies at the cutting edge are selling programmes, not things, writes Antonio Nieto-Rodriguez [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/full_book_dialogue_q2_2018_00c75a7dc64042/58″ ]READ THE FULL GRAPHIC VERSION[/button] In the beginning, companies sold products. And then they sold services.  If you were to know something as simple as knowing How to Start a Roofing Company, you’d know that such companies … Read more