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brands

Live longer and prosper

by Giles Lury
Giles Lury 2023

How do brands achieve the … Read more

Categories Marketing Tags brands, marketing

Agents of change

by Giles Lury
Giles Lury 2023

Brands are engines for business … Read more

Categories Marketing Tags brands, leadership, marketing, purpose, social impact

What is a brand?

by Giles Lury
Giles Lury 2023

Great brand strategy starts with … Read more

Categories Marketing Tags branding, brands, marketing

The new democracy

by Dialogue Review

As political institutions falter, consumers … Read more

Categories Marketing Tags brand democracy, brands, marketing, purpose

“You cannot blame bad outcomes on AI models. You need governance, explainability and human oversight”

IBM's Deema Alathel, in the Dialogue Interview

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