Your brand: an agent of change

READ THE FULL GRAPHIC VERSION Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and habits. They are sources of ideas, of products, services and innovations that help drive change. Through relationships with their stakeholders, their employees and us, the general public, brands have the budgets, the breadth and … Read more

The case for corporate social impact

Corporate social impact combines social good with financial success, says Scott Saslow [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/fullbook__dialogue_q1_2019/58″ ]READ THE FULL GRAPHIC VERSION[/button] The word that often follows ‘corporate social’ is ‘responsibility’. Why? Corporations – presumably due to their huge treasure troves of cash and other resources – have a responsibility to give some of that … Read more