Data isn’t everything, says William A Cohen

READ THE FULL GRAPHIC VERSION Peter Drucker argued that good management decision-making needs more than numbers. William A Cohen explains On 10 March 2019, a nearly brand-new Boeing 737 Max 8 crashed shortly after taking off from Addis Ababa in Ethiopia, killing all 157 people on board. It followed the October 2018 crash in Indonesia, … Read more

The expectations management game

If you want to get to the top in business, you need to manage your expectations, writes William A Cohen [button type=”large” color=”black” rounded=”1″ link=”″ ]READ THE FULL GRAPHIC VERSION[/button] Getting to the top in business is a simple enough game. Consistently deliver positive results, exceeding the expectations of your boss, your employer and your … Read more

No more hard sell

Customers come naturally when you have what they want, writes William A Cohen [button type=”large” color=”black” rounded=”1″ link=”″]READ THE FULL GRAPHIC VERSION[/button] More than 50 years ago Peter Drucker proved that marketing and selling are not the same thing. Drucker may have made as much as $10,000 an hour as a consultant, yet he did … Read more

The fine art of negotiation with a more powerful entity

Five Drucker rules for negotiating with powerful entities, presented by William A Cohen We negotiate everything. Our negotiations include starting salaries, raises, terms of employment, automobiles, homes, contracts of all types, commissions, fees, fines, choice vs. not-so-choice hotel rooms, relationships with the opposite sex, table location in a restaurant, marriages, divorces, and peace treaties . … Read more