Dialogue Review
Marketers’ trusty segmentations can be revitalized by new data
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Industry incumbents failed to grasp the early potential of digital
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Great marketers use the power of naming to shape consumers’ choices
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The GC People Leader Series meets…Game Changer and Strategist, Perry Timms
In this instalment of The … Read more
Consumers will abandon brands that fail to provide personalized marketing
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The GC People Leader Series meets…Game Changer and Polisher, Frank Dick
Coach to sporting legends Frank … Read more