Moving into the future

READ THE FULL GRAPHIC VERSION An ambitious modernization agenda is beginning to transform the International Monetary Fund The world today is under stress. Crises like Covid-19 and climate change converge with social injustices and rapid technological advances. ‘Business as usual’ simply won’t work. Reaching that conclusion is easy enough: the challenge is exactly how to … Read more

Culture by design

When Pramod Bhasin created financial services firm Clix, he realized it needed a culture that put customers first and overcame industry norms READ THE FULL GRAPHIC VERSION Shortly after Steve Jobs returned to Apple in 1997, the company launched its legendary ‘Think Different’ ad campaign. Featuring iconic people who had changed the course of history, … Read more

Marketing for the next normal

READ THE FULL GRAPHIC VERSION Covid-19 has underlined that many marketers’ favourite tools are obsolete. It’s time for marketing with real meaning What lifts you up in times of crisis? Humour? The laugh of a toddler? A surprise phone call from a friend? The joy of sharing food with family? Brainstorming? While Covid-19 has forced … Read more

Get a grip on global reputation

READ THE FULL GRAPHIC VERSION John Davis explains how successful brands build trust by adapting to local markets “It takes many good deeds to build a good reputation, and only one bad one to lose it.” So said Benjamin Franklin, one of the USA’s Founding Fathers, more than 200 years ago – and his words … Read more

Marketing must help business become a force for good

READ THE FULL GRAPHIC VERSION John Davis makes a call to action “The world is changing. It just isn’t changing fast enough,” says Dr Katharine Hayhoe of Texas Tech University. There is no question that our leaders and companies must change if they’re to survive in an increasingly chaotic world. But Dr Hayhoe’s comment is … Read more