In this instalment of The GC People Leader Series, we meet Network Rail director of diversity and inclusion, Loraine Martins MBE Diversity and regeneration expert Loraine Martins MBE wants people to have a fair chance at work. With experience in inclusive stakeholder and community engagement, communications and marketing alongside Merit Works and Arup on the … Read more
Value is being added in inventive ways in the digital age, writes Phil Young [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/q4_2018_fullbook/57″ ]READ THE FULL GRAPHIC VERSION[/button] There are numerous meanings and usages of the term ‘value-added’ – depending on the context in which the term is being used, i.e. finance, accounting, microeconomics, macroeconomics, or marketing. But in finance … Read more
With a gargantuan total value of $683.9 billion, Chinese brands are here to stay. WPP and Kantar Millward Brown invite you to meet the top 100 among them As the most definitive and robust ranking of Chinese brands, WPP and Kantar Millward Brown’s BrandZ™ Top 100 Most Valuable Chinese Brands report combines financial data with … Read more
Asian companies demonstrate excellence in brand building, writes John Davis [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/digital_book_for_issuu/20″ ]READ THE GRAPHIC VERSION[/button] A brand should be meaningful value Branson is right, but why should we even care about building a brand? In short, because a brand is the entire organization as seen through the eyes of its stakeholders. … Read more
The modern leader measures success not only by results and revenue but also by the impact they have on employees and society, writes Erik Korsvik Østergaard Some weeks ago, I had a sparring session with a manager of a large financial organization. He was frustrated. He had a hard time understanding what kind of results … Read more
Customers are deeply attached to their own creations. Clever companies sell things that consumers can shape themselves, writes Dan Ariely [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/dialogue_q3_2017_full_book/16″]READ THE FULL GRAPHIC VERSION[/button] The science behind consumer motivation is sometimes counterintuitive. You might think that consumers want you – the supplier – to do as much for them as … Read more
Put aside your scepticism. A clear set of company values can transform your organization and help your managers to trust their own decisions, writes former De Beers’ Diamond Trading Company chief executive Varda Shine [button type=”large” color=”black” rounded=”1″ link=”http://issuu.com/revistabibliodiversidad/docs/pdf_book_q2_2016_mid_res/30″ ]READ THE FULL GRAPHIC VERSION[/button] While it may seem unthinkable in the modern world that any … Read more
In the past 20 years, almost every organization large or small, domestic or global has crafted a set of values. These often represent core beliefs and shape daily behaviours of leaders. They underlie a code of conduct and form the basis for an organization’s culture. Some criticize and simultaneously praise values statements because they … Read more