The Biggest Brands in China are…

With a gargantuan total value of $683.9 billion, Chinese brands are here to stay. WPP and Kantar Millward Brown invite you to meet the top 100 among them

As the most definitive and robust ranking of Chinese brands, WPP and Kantar Millward Brown’s BrandZ™ Top 100 Most Valuable Chinese Brands report combines financial data with consumer opinions gathered from interviews with over 400,000 Chinese consumers to give a dollar value to how brand powers business.

Meet the Top Ten

Rank 2018 Brand Category 2018 China Top 100 Brand Value

(Millions $)

Year on Year Brand Value change

1  Tencent  Technology 132,213 25%
2  Alibaba  Retail 88,623 53%
3  China Mobile  Telecom Providers 49,231 -15%
4  ICBC  Banks 37,213 18%
5  Baidu  Technology 24,990 5%
6  Huawei  Technology 24,115 18%
7  Moutai  Alcohol 23,175 43%
8  Ping An  Insurance 22,363 36%
9  China Construction Bank  Banks 20,120 9%
10  Agricultural Bank of China  Banks 16,158 9%


Key highlights from the BrandZ™ Top 100 Most Valuable Chinese Brands:

  • The BrandZ China Top 100 has grown by 80% over the past five years –– outpacing even the BrandZ Global Top 100’s 27% growth
  • The brands in this year’s report achieved record growth with a 23% rise in brand value, from $557.1 billion a year ago to $683.9 billion in 2018. This represents the greatest one-year growth since the BrandZ China Top 100 ranking was first published in 2014
  • Communications, e-commerce, education and technology continue to perform strongly
  • Logistics brands have entered the BrandZ China rankings for the first time as a category, reflecting the rise of e-commerce and the increase in package delivery volumes
  • Technology giant Tencent retains the title of China’s most valuable brand for a fourth consecutive year, with a brand value of $132.2 billion, a 25% year-on-year increase
  • Continuing its exceptional journey, China’s largest e-commerce company Alibaba has grown 53% year-on-year to achieve a brand value of $88.6 billion and the silver medal in the rankings

Speaking about the extraordinary growth across the rankings, Patrick Xu, China CEO, WPP added: “It’s a really exciting time in China right now with many ambitious businesses recognising the opportunities abroad and the importance of investing in building their brand outside of the region. Many enterprises are responding to China’s Belt and Road initiative and strengthening their overseas expansion momentum. Combined with market dynamics and millions of consumers embracing the China Dream, we believe the overall perception of Brand China is evolving, with Chinese enterprises enjoying a growing reputation within the global competitive landscape.”

See below for the complete list of BrandZ™ Top 100 Most Valuable Chinese Brands.


Dialogue is proud to be a media partner of BrandZ™.  Click here to read the full report, access charts or watch the video