The spin myth

Message integrity is fundamental to great PR, writes Sandra Stahl [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/q4_2018_fullbook/66″ ]READ THE FULL GRAPHIC VERSION[/button] Fake news. Alternative facts. Lies. These phrases have, regrettably, rapidly become part of the vernacular. No wonder there is a crisis of public trust in business, institutions, government and political leaders. The need for ethical … Read more