Humane capital

Companies are doing well by doing good, writes Professor Vlatka Hlupic [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/q4_2018_fullbook/40″ ]READ THE FULL GRAPHIC VERSION[/button] The conventional way of doing business no longer works. The financial crash, corporate scandals, environmental crises – from climate change to plastic waste in the oceans – have caused leading business thinkers to consider … Read more

The spin myth

Message integrity is fundamental to great PR, writes Sandra Stahl [button type=”large” color=”black” rounded=”1″ link=”https://issuu.com/revistabibliodiversidad/docs/q4_2018_fullbook/66″ ]READ THE FULL GRAPHIC VERSION[/button] Fake news. Alternative facts. Lies. These phrases have, regrettably, rapidly become part of the vernacular. No wonder there is a crisis of public trust in business, institutions, government and political leaders. The need for ethical … Read more