Small data is the key to Lego’s success

The path to success is paved with micro-insights – not big data, finds Kirsten Levermore [button type=”large” color=”black” rounded=”1″ link=”″ ]READ THE FULL GRAPHIC VERSION[/button] It’s several minutes later than planned when Martin Lindstrom arrives for our interview. “I’m so sorry we couldn’t reach each other – I don’t have a mobile phone!” he apologizes. … Read more