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Giles Lury

Agents of change

by Giles Lury
Giles Lury 2023

Brands are engines for business … Read more

Categories Marketing Tags brands, leadership, marketing, purpose, social impact

What is a brand?

by Giles Lury
Giles Lury 2023

Great brand strategy starts with … Read more

Categories Marketing Tags branding, brands, marketing

Too soon to call

by Giles Lury
Giles Lury 2023

AI could be the best … Read more

Categories Marketing Tags artificial intelligence, branding, marketing

So you want a career in marketing?

by Giles Lury
Giles Lury 2023

To get ahead, don’t obsess … Read more

Categories Marketing Tags careers, leadership, marketing

The case for functionality

by Giles Lury
Giles Lury 2023

The vogue for building brands … Read more

Categories Marketing Tags branding, emotions

The pendulum swings

by Giles Lury
Giles Lury

Do brands have a future … Read more

Categories Marketing Tags branding, product-led, purpose

Sample of one

by Giles Lury
Giles Lury 2023

Personal experience can be a … Read more

Categories Marketing Tags demand testing, insight

Just don’t

by Giles Lury
Giles Lury 2023

There are five things that … Read more

Categories Marketing Tags brand, rules

In praise of meatspace

by Giles Lury

Digital technology is changing the … Read more

Categories Marketing Tags meeting

How C+ = A+

by Giles Lury

Content, community and commerce are … Read more

Categories Marketing Tags branding, commerce, content
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Link to read Dialogue Q4, 2025

"History shows that disruptive innovations thrive in challenging market conditions like the ones we face today"

Scott D Anthony – 'The Upside of Uncertainty,' Dialogue Q4 2025
The front cover of Dialogue, Q4 2025

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