Giles Lury

Why should marketing be easy?

by Giles Lury

Keep it complex, stupid “We … Read more

Categories Blogs, Marketing

Once upon a brand

by Giles Lury

Discover the seven uses of … Read more

Categories Blogs, Marketing Tags branding, marketing, storytelling

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“The consumer has never been more empowered, more fragmented, or more technologically augmented”
Rita Gunther McGrath, ’The human and the algorithm’

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