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Marketing

Building pricing power

by Dialogue Review

The ability to control your … Read more

Categories Marketing Tags finance, marketing, pricing strategy

So you want a career in marketing?

by Giles Lury
Giles Lury 2023

To get ahead, don’t obsess … Read more

Categories Marketing Tags careers, leadership, marketing

Think different

by Dialogue Review
Giles Lury 2023

To change the world, marketing … Read more

Categories Marketing Tags apple, neurodiversity

Back to consumer basics

by Dialogue Review

Senior executives often end up … Read more

Categories Marketing Tags consumer behaviour

The power of a theory

by Anthony Tasgal

Marketing needs a theory of … Read more

Categories Marketing Tags consumer behaviour

Global or local?

by Allyson Stewart-Allen

Redefining an apparent problem as … Read more

Categories Marketing, Strategy Tags brand building, branding

Selling in China

by Catherine Hua Xiang

Its enormous markets offer compelling … Read more

Categories Marketing Tags business, international

Marketing sustainability

by Dialogue Review

It is a communications challenge … Read more

Categories Focus, Marketing Tags sustainability, sustainable business

The case for functionality

by Giles Lury
Giles Lury 2023

The vogue for building brands … Read more

Categories Marketing Tags branding, emotions

The AI marketing revolution

by Dialogue Review

Follow these five steps to … Read more

Categories Marketing Tags AI, data analytics
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Link to read Dialogue Q4, 2025

"History shows that disruptive innovations thrive in challenging market conditions like the ones we face today"

Scott D Anthony – 'The Upside of Uncertainty,' Dialogue Q4 2025
The front cover of Dialogue, Q4 2025

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