This professor just blessed the marketing industry with rich data

  The Fuqua School of Business’s biannual chief marketing officers survey has added quantitative might to the marketing game, finds Liz Mellon [button type=”large” color=”black” rounded=”1″ link=”http://issuu.com/revistabibliodiversidad/docs/dialogue_10_q1_2016_full_book/64″ ]READ THE FULL GRAPHIC VERSION[/button] Professor Christine Moorman of the Fuqua School of Business is a pioneer. She launched her marketing survey in 2007 – it claims to … Read more

Don’t get lost in the gadgets of the moment

Technology is a tool that helps us be creative. But some of the best ideas in the world start with a pencil and a well-trained ear, says Tracy Wong [button type=”large” color=”black” rounded=”1″ link=”http://issuu.com/revistabibliodiversidad/docs/dialogue_10_q1_2016_full_book/62″ ]READ THE FULL GRAPHIC VERSION[/button] Think about the hammer. If you can’t hit straight, or don’t know which end to use, it doesn’t … Read more

Robots are changing marketing. So they should

  The march of automation ought to be celebrated, not feared [button type=”large” color=”black” rounded=”1″ link=”http://issuu.com/revistabibliodiversidad/docs/dialogue_10_q1_2016_full_book/61″ ]READ THE FULL GRAPHIC VERSION[/button] It all went a bit crazy when a bunch of artists sent a robot shopping. In April, some Swiss guys armed an online shopping bot with $100 worth of bitcoins, and gave him freedom … Read more

Get ready for the ‘we’ generation

  This week all those interested in crowdfunding, crowdsourcing and the collaborative economy flocked to the European capital of Brussels to participate in CSW Europe, and Dialogue had a front-row seat.  Renowned Belgium trend watcher and author Herman Konings, set the stage a light with his witty analogies and introduced his concept of cathedral challenges … Read more

EasyJet just got hammered for holding up its passengers

A Scottish case means it is could now be the responsibility of airlines to make sure passengers make their flight if they check-in on time, writes Ben Walker EasyJet has been told to pay damages to a couple from Edinburgh, Scotland, who missed their flight despite arriving at the departure lounge on time. Niall and … Read more

‘People get lost in the shiny objects of the moment. But technology is just a tool’

  Don’t mistake device proliferation for creativity, warns advertising supremo  Wong Doody is a top advertising agency in the US. We’ve got a great piece coming up in the next issue of Dialogue with Tracy Wong, creative director at the agency, which has just been crowned Ad Agency of the Year by Advertising Age. Wong … Read more

The age of communication is dead? Nonsense. It’s only just begun

  The digital transformation has been blamed for making humans worse communicators. The opposite is true, argues Andy Law Albert Mehrabian’s 1971 book Silent Messages gave birth to the notion that only 7% of all communication is verbal. This factoid wasn’t a literal reading of his research – Mehrabian’s theory tested only people’s responses to single words. But the legend lingered on. … Read more

How to establish a corporate vision

Alberto Andreu

Alberto Andreu explores how to establish a corporate vision It’s very strange. In the corporate world, everybody is always talking about “vision”, but when you ask them what it is, it seems less clear. You either find that a single aspect is referred to as vision; or you find that there are as many visions as … Read more

How people work across generations

Dave Ulrich

Dave Ulrich, Professor at the Ross School of Business at the University of Michigan, and partner at the RBL Group examines how people work across generations In almost every management conference and popular press on the workforce, we are reminded how different millennials or Gen Y (born 1982 to 2004) are from traditionalist (pre 1946) baby boomers (1946 … Read more