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marketing

A few good brands: brand proliferation is bad for business

by Dialogue Review

  Focus on the brands … Read more

Categories Blogs, Marketing Tags advice, focus, marketing

Beware ‘unsubscribe’

by Dialogue Review

  Don’t let the headline … Read more

Categories Blogs, Marketing Tags customer, marketing

Slogans’ zeros: end for the endline

by Dialogue Review

  Most advertising slogans are … Read more

Categories Blogs, Marketing Tags advertising, business, marketing

Inspiring brands sell better than good products ever will

by Dialogue Review

  There are many good … Read more

Categories Blogs, Marketing Tags marketing

Food delivery startups no longer on the menu for investors

by Dialogue Review

  Once attractive home catering … Read more

Categories Blogs, Finance Tags investment, marketing

Dialogue Classic: This manager didn’t read her emails for a year

by Dialogue Review

  In a strategy many … Read more

Categories Blogs, Leadership Tags advice, marketing, strategy

Three tests to check your slogan is working

by Dialogue Review

  Is your slogan broken?  … Read more

Categories Blogs, Marketing Tags advertising, lesson, marketing

Superpower advertising

by Dialogue Review

Varying your content will help … Read more

Categories Blogs, Marketing Tags advertising, information, lesson, marketing

Even LinkedIn is gossipy now. Make the best of it

by Dialogue Review

  So LinkedIn is becoming … Read more

Categories Blogs, Marketing Tags marketing, social media

The universal acid for marketers

by Dialogue Review

Anyone involved in the business … Read more

Categories Blogs, Marketing Tags advertising, business leadership, marketing, psychology
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"AI adoption is not a technology project. It is leadership and cultural challenge."

Andrés Saint-Jean & Oseas Ramírez Assad , 'Why leaders are failing on AI'

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