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Marketing

Selling in China

by Catherine Hua Xiang

Its enormous markets offer compelling … Read more

Categories Marketing Tags business, international

Marketing sustainability

by Dialogue Review

It is a communications challenge … Read more

Categories Focus, Marketing Tags sustainability, sustainable business

The case for functionality

by Giles Lury
Giles Lury photo

The vogue for building brands … Read more

Categories Marketing Tags branding, emotions

The AI marketing revolution

by Dialogue Review

Follow these five steps to … Read more

Categories Marketing Tags AI, data analytics

Marketing for good

by Dialogue Review

With Earth’s systems under unprecedented … Read more

Categories Marketing Tags sustainability, sustainable business

This is not customer service

by Dialogue Review

Changing consumer expectations demand that … Read more

Categories Marketing Tags customer experience, cx, values

The truth about X and Y

by Sharmla Chetty
Duke CE's CEO, Sharmla Chetty

The legend of men being … Read more

Categories Leadership, Marketing, Strategy Tags equality, female leadership, gender, sales

The pendulum swings

by Giles Lury
Giles Lury

Do brands have a future … Read more

Categories Marketing Tags branding, product-led, purpose

Bridging cultures

by Catherine Hua Xiang
Bridging cultures

How can Western business leaders … Read more

Categories Marketing Tags China, negotiation

Transforming marketing

by Patrick Woodman
Transforming marketing

Recession fears have faded but … Read more

Categories Marketing Tags AI
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“The consumer has never been more empowered, more fragmented, or more technologically augmented”

Rita Gunther McGrath, ’The human and the algorithm’

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