Breakthrough innovation demands a shift in culture

READ THE FULL GRAPHIC VERSION Take a leap Too much so-called innovation is dressed-up incrementalism: a series of entirely predictable changes that are minimalist, gradualist and build on what is already there. I prefer to use a word beloved of Charles Darwin. When discussing trends in biological evolution, he talked about the opposite of incrementalism … Read more

Leaders have an opportunity to make daring changes in how we work

READ THE FULL GRAPHIC VERSION Embrace this moment of change In March 2020 most developed economies began a global experiment in homeworking, at an unprecedented scale and at lightning speed. Within just a few days, millions of workers found themselves compelled to work at home, with an expectation that they would maintain their productivity without … Read more

Marketers should speak to all our senses to create great post-lockdown experiences

READ THE FULL GRAPHIC VERSION Around the world, millions of consumers have been spending months in confinement, isolation and quarantine. Lockdown has narrowed our horizons dramatically – and now, consumers are craving satisfying sensory experiences like never before. As restrictions are tentatively lifted and people re-emerge, marketers should aim to create memorable, positive experiences, with … Read more

Consumer behaviour has been changed permanently by the pandemic. How can marketers adapt?

READ THE FULL GRAPHIC VERSION It’s time to experiment Our economies may be reopening, but we can be confident that consumer behaviour won’t snap back to 2019: not now and not ever. This realization is especially important for companies that rely on strong customer experiences as a competitive differentiator – which is most businesses nowadays. … Read more