Never grasped crowdfunding? You will now

  This comprehensive A-Z of the new frontier of finance won’t just help you understand crowdfunding, it will help you attract it, writes Dr Liz Mellon  It was Chris Buckingham who helped me understand. Until I met him at a London conference in May 2015, crowdfunding was, for me, just another buzzword. After listening to … Read more

Stop telling everyone else what to do: content marketing

I think we are all getting a bit preoccupied with telling everyone else what to do. When content marketing clicks it’s all about creating stories/information/perspectives that are worth talking about and sharing. Let’s be a bit more specific, today marketing is about creating useful interaction around human experiences. Fortunately, there are firms which excel in … Read more

How to establish a corporate vision

Alberto Andreu

Alberto Andreu explores how to establish a corporate vision It’s very strange. In the corporate world, everybody is always talking about “vision”, but when you ask them what it is, it seems less clear. You either find that a single aspect is referred to as vision; or you find that there are as many visions as … Read more

How people work across generations

Dave Ulrich

Dave Ulrich, Professor at the Ross School of Business at the University of Michigan, and partner at the RBL Group examines how people work across generations In almost every management conference and popular press on the workforce, we are reminded how different millennials or Gen Y (born 1982 to 2004) are from traditionalist (pre 1946) baby boomers (1946 … Read more