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branding

Your brand: an agent of change

by Giles Lury

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Marketing Tags branding, corporate social impact, society

There’s genius in simplicity

by Ben Walker

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Reviews Tags branding

‘Brand equity’ is a poor term for a valuable asset

by Phil Young

READ THE FULL GRAPHIC VERSION … Read more

Categories Blogs, Finance Tags brand equity, branding

Once upon a brand

by Giles Lury

Discover the seven uses of … Read more

Categories Blogs, Marketing Tags branding, marketing, storytelling

The Biggest Brands in China are…

by Kirsten Levermore

With a gargantuan total value … Read more

Categories Marketing Tags brand, branding, China, marketing, ranking, value
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"AI adoption is not a technology project. It is leadership and cultural challenge."

Andrés Saint-Jean & Oseas Ramírez Assad , 'Why leaders are failing on AI'

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